Our Story: From Passion to Purpose – The Surfsmile Journey
At Surfsmile, we believe in the transformative power of the ocean and the incredible impact that surfing can have on mental health and well-being. Our story begins with Ryan Jean, the founder of Surfsmile, whose journey from volunteering with children’s surf therapy charity The Wave Project to launching an adult surf therapy program has shaped the mission and ethos of our brand.
A Passion for Surfing, a desire to Give Back
Ryan's connection to surfing started long before it became the foundation of Surfsmile. He was always drawn to the water, but it was through his work with The Wave Project, a charity that uses surfing to help young people overcome mental health challenges, that his true calling emerged.
As a volunteer with the children's surf therapy charity, Ryan witnessed firsthand the profound effect that surfing had on the participants. Watching children gain confidence, overcome personal struggles, and find joy in the ocean sparked a deep sense of purpose in him. It was clear to Ryan that surfing wasn't just a sport—it was a therapeutic tool that could change lives.
Creating Surfsmile: A Clothing Brand with a Bigger Purpose
Inspired by the powerful experiences he had while volunteering, Ryan envisioned a brand that would combine his love for surfing with a mission to support mental health. He wanted to create something that would not only offer high-quality surfwear but also give back to the community, particularly those who face mental health challenges.
Thus, Surfsmile Clothing was born. Designed with both style and purpose in mind, Surfsmile’s products are more than just surf gear—they are a symbol of hope, positivity, and connection with nature. Every item is crafted to reflect the brand’s ethos: encouraging self-expression, well-being, and a positive mindset.
But Ryan’s vision didn’t stop at clothing. He saw a bigger need for surf therapy programs tailored for adults, many of whom struggle with stress, anxiety, and other mental health issues. He knew that surfing had the potential to help people of all ages build resilience, find peace, and embrace their true selves.
Launching Surfsmile CIC: Surf Therapy for Adults
In 2025, Ryan will take the next step in his and surfsmile’s journey by setting up Surfsmile CIC, a Community Interest Company dedicated to providing surf therapy for adults. Inspired by the success of programs like The Wave Project, Surfsmile CIC offers a supportive, non-judgmental space for adults to come together, experience the healing power of the ocean, and improve their mental health through surfing.
Surfsmile CIC's adult surf therapy programs focus on mindfulness, stress reduction, and building community. Ryan and the Surfsmile team are passionate about making surfing accessible to everyone, regardless of experience or background. Whether you're looking to tackle anxiety, reduce stress, or simply connect with like-minded individuals, Surfsmile CIC provides a safe space to experience the calming benefits of the surf.
A Brand Built on Community
At the heart of Surfsmile is a commitment to mental health, inclusion, and sustainability. We believe that the ocean offers more than just an escape—it offers a place to heal, to grow, and to find joy in the present moment. Every piece of clothing we create, every surf therapy program we run, is designed with this in mind.
Our story is just beginning, and we are incredibly grateful to everyone who has joined us on this journey—whether as a customer, or a future participant in our surf therapy programs, or a supporter of our mission. Together, we are building a community where smiles are the currency and the ocean is the ultimate therapy.
Join Us on Our Journey
Surfsmile isn’t just about clothing or surfing—it's about embracing the power of the ocean and supporting each other on the path to better mental health. Whether you're wearing our eco-friendly surf wear or signing up for one of our surf therapy programs, you’re part of something bigger: a movement towards greater well-being, connection, and resilience.
Thank you for being a part of our story. Here's to more smiles, more waves, and more moments of healing in the water.